In order to acheive a great user experience, you need to begin with the context in which the user will interact with the design. By designing in-context, you can deliver the most effective solutions because you are factoring in the atmosphere and environment in which the user will work.

The beginning
PixelPads was started in 2009 because of a need. There were a lot of notepad solutions for web designers. Funny thing is, they're all based in inches and millemeters. Wouldn't it make a lot more sense if they were pixel-based? Web standards were another big problem. What is the standard size? 

Screens and pixels come in all sizes depending on the device. But designing for Apple’s iPhone and iPod Touch simplified the game. There was now one standard resolution and one screen size.
Those designing for Apple devices could now focus completely on the user experience because the context had been standardized. 

With the iPhone and iPod Touch reaching mass popularity among users and developers, the ‘iPholio’ was created, a pixel-based sketchpad the exact same size and ‘resolution’ as the iPhone and another for iPod Touch called ‘iPad Sketch’. iPholio and iPad were ready to go to press, but they were put on hold until Steve announced what new gizmo he had up his sleeve. In January 2010, Steve Jobs unveiled his own iPad. Great. 

Change of Plans 
With that, iPholio and iPad Sketch were placed on hold and all attention was focused on creating a new pixel-based sketchpad based on  Apple’s iPad. Since Steve swiped the iPad name,(hey, great minds think alike) a new name would have to be created for the pixel-based pads system. PixelPads has a nice ring to it, describes the product perfectly and most importantly, the URL was available. In January 2010, PixelPads became official.